The promotion of arts, the inspiration through art, and close cooperations with artists are deeply rooted in Villeroy & Boch’s history.
The LoopArt Project continues this tradition - but with redefined rules of the game.

The LoopArt Project is about a mutual understanding between the arts- and the corporate world.
A fusion of visions, mindsets, ideas is translated into tangible art pieces and impactful yet invisible change within the organization.

'New approaches occur when different cultures, unrelated value systems, sometimes even different eras converge. The friction generated increases the chances to leave the status quo.'

Alexander Nolte
Founding Partner PCH INNOVATIONS

The LoopArt Project follows
simple, yet distinctive principles.